About - mxm ag

We are experts in Mixed Reality

We meet the challenges of Mixed Reality (MX). The Mixed Reality software developed in-house by MXM AG is based on further developments of common Augmented Reality technologies. With a great deal of experience in this field, we have a profound understanding of this still very young area of application. Thanks to MX technology, the right information is available at the right time in the right place and enhanced with interactive elements. The application is simple and straightforward, the experience all the more impressive. Our focus is on the optimisation of virtual representations and the design of customer requirements. We offer apps that optimally present products, simplify processes that require explanation and inspire people. The focus is on solutions for marketing, industrial applications and events.

We solve tasks

We don’t have the same answer to every question, because we know that questions are never the same. That’s why you buy ready-made products from us that become individual solutions. Our mix of modular kit and customised elements ensures that you get exactly the application you need for your requirements. Tailor-made, yet highly standardised. Since the company was founded, we have been setting standards in augmented reality and turning it into mixed reality. We are not only state of the art, but pioneers in our field. And we are already thinking about what digital products will look like in the future.

We are trustworthy

We maintain a close, partnership-based relationship with our customers – and keep our promises. The good relationship with our customers is based on trusting and reliable cooperation. And we promise the blue sky – but only if we can deliver it.

We are service providers with a passion

With us, you don’t just buy a product. With our experienced team, we support you flexibly from brainstorming and solution selection to commissioning – and beyond that in customising your Mixed Reality and in daily operation.

We are on the right track

The business idea was developed in 2010 by the owners of Plattform Werbeagentur GmbH, Frank & Tobias Platte and continued by Dipl.-Des. (FH) Frank Platte. Plattform GmbH commissioned the Fraunhofer IFF to research and develop MX technology. This was followed by the search for VC investors and contacting the first interested parties. The start-up MXM Mixed Reality Marketing AG was then founded in autumn 2011. Dipl.-Ing. Daniel Anderson joined the founding team and the software development was completed in 2012. Software validation took place in autumn 2012 and the market launch was completed in time for the Hanover Fair in spring 2013. Already in summer 2013, MXM AG was able to win some world market leaders as its first customers. Since then, MXM AG has been supporting companies and agencies from the fields of marketing, industry and research with our Mixed Reality solutions.


MXM Mixed Reality Marketing AG was founded in 2012 as a spin-off from the Fraunhofer Institute Magdeburg.

Founding partner Frank Platte and chief developer Daniel Anderson, as pioneers and visionaries of augmented reality technology, produced the first functioning industrial applications of this new industry.

The company achieved international recognition by programming an AR application for Siemens-Nixdorf. The app attracted a lot of attention at major trade fairs and in the worldwide distribution of ATMs.

Today, MXM AG is a subsidiary of me.mento XR technologies AG and continues to develop augmented reality solutions for major international customers.

Who have we already worked for?

Our priorities